7 Quotes & Sayings By Dieter Rams

Dieter Rams (born 28 June 1932) is a German industrial designer, corporate director and professor at the Faculty of Architecture at the HfG Offenburg University of Applied Sciences. He has been active in the international design world since the 1950s. He is best known for his work at Braun, which continues to be one of the most important design companies in Europe. His personal favorite is his own favorite design, the Braun D-30 electric shaver, which was manufactured from the 1950s to 1970s Read more

It was chosen "Best of Show" at the Museum of Modern Art in New York City in 1964.

1
Having small touches of colour makes it more colourful than having the whole thing in colour Dieter Rams
2
Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, 
and the products are not burdened with non-essentials. Back to purity, back to simplicity. Dieter Rams
3
I don't like computers. I still like to do my drawings by hand. Dieter Rams
4
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades. Dieter Rams
5
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. Dieter Rams
6
Design should not dominate things, should not dominate people. It should help people. That's its role. Dieter Rams